Purpose Driven


Knowledge Intesive


University Backed

A Global Problem

By the year 2050 there will be more plastic than fish in the ocean.

Read More >

Bad Bathroom Habits

In the UK alone we throw away over 520 million shampoo bottles every year

Read More >

A Ruthless Opponent

A typical shampoo bottle takes around 450 years to decompose.

Read More >

Inferior Alternatives

Current alternatives to liquid personal care products don't offer the same quality or performance.

Read More >

About Squiish 

We hate single use plastics! 

We hate them so much that we’ve bored ourselves talking about it.

The world needs alternatives to plastic packaging and it needs it fast. So, we rolled up our sleeves and decided to do something, and thus Squiish was born.

We want to shake up an industry that needs to change, to take on the big giuns. But we don’t do good as a side hustle, it’s who we are, because cleaning ourselves should not mean that we let the environment get dirty in the process.

With this thought in mind we’re setting out to revolutionise the way we consume personal care products, one wash at a time.

Our mission is simple:

to give people a way to kick plastic to the curb - starting in the bathroom.

Sound good?

Yeah, we thought so!


About the founders

James Beavis & Muhammed Ozsoy (or Mo for short)

"James and I met when we were studying for our masters at the University of East Anglia. When he approached me with the idea for Squiish I knew he was onto a winner. 

We haven't looked back since." 

- Mo Ozsoy COO & Co-founder

Our Team

James Beavis

CEO & Co-founder

Mo Ozsoy 

COO & Co-founder

Dr Sheng Qi


Robert Jones

Brand Growth Advisor 

Matt Legon

Operations Growth Advisor 

Jon Carter

Research & Innovation Advisor