CEO & Co-founder
The idea for Squiish came to James in 2019 when he was staying at a hotel. In the hotel bathroom there was a plaque asking us to reuse towels to help the environment, but this was sitting next to three of the miniature hotel shampoo bottles that would be thrown away as soon as any amount of the product had been used. James thought there must be a better way to deliver liquid shampoo in single doses, without the need for plastic. James has worked as a brand strategist in Cambridge with a number of highly scientific clients. His experience in helping shape scientific brands has helped Squiish achieve significant early stage growth.